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The Best Product Development Books To Read In 2022

Rick Kettner
5 min readMay 5, 2021

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How to create a great product or service.

The Best Product Development Books
The Best Product Development Books

Everything in business is more difficult when you’re selling a weak or inferior product. On the other hand, life is so much easier when you have a great product that receives positive reviews, word-of-mouth referrals, and repeat purchases.

Let’s explore six of the best product development books. Each one covers practical insights for product teams of all sizes. While you don’t have to read all of them to be successful, I recommend that you take a few minutes to review the list, so you can identify the ones that are most relevant to you. Here are some of the key topics:

  • How to rapidly prototype and test ideas with customers
  • How to accelerate growth with a culture of experimentation
  • How to create products and services that people actually use
  • How to boost engagement by creating habit-forming products
  • How to increase customer satisfaction by reducing friction
  • How to build timeless products that steadily grow in popularity

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Rick Kettner
Rick Kettner

Written by Rick Kettner

Sharing the business and marketing insights that I’ve learned over 21 years as an entrepreneur, founder, and marketer. — https://www.youtube.com/rickkettner

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