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The 5 Best Product Development Tips From 281 Books

How to build products that customers love.

Rick Kettner
10 min readAug 13, 2021
The Best Product Development Tips From 281 Books

Product development is about more than just building something new. It’s about coming up with an effective solution to a real problem that customers are facing. By effectively addressing their needs, you can attract more positive reviews, encourage word-of-mouth referrals, and drive repeat business in the future.

With this in mind, let’s explore five of the best product development tips from 281 business books that I’ve read over the last 22 years as an entrepreneur. Each of these insights can help you build superior products and services for your customers.

TIP #1 — The Right Way To Gather Useful Feedback

Before building a prototype or ‘minimum viable product,’ it’s critical to start talking with potential customers. These early conversations are a powerful way to validate whether or not the product concept is a winner. Better still, they are a chance to gather feedback that can help you refine and improve the original idea.

Unfortunately, these conversations often backfire because most people want to be polite and supportive rather than blunt and honest. Therefore, customers are likely to provide passive encouragement that can easily be misinterpreted as…

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Rick Kettner
Rick Kettner

Written by Rick Kettner

Sharing the business and marketing insights that I’ve learned over 21 years as an entrepreneur, founder, and marketer. — https://www.youtube.com/rickkettner

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