The 10 Best Marketing Tips And Strategies From 281 Books

Learn how to become a better marketer

Photo by Road Trip with Raj on Unsplash

Many great marketing books cover helpful advice. However, some ideas are more valuable than others. So, I’d like to share 10 of the best marketing tips and strategies from the 281 business books I read over the last 22 years as an entrepreneur.

Some of the essential topics include:

• How to build momentum with a new product
• The right way to communicate your message
• How to identify the best marketing opportunities
• How to gain a big advantage over rival brands
• Creative ways to get people to try your product
• Simple ways to boost word-of-mouth referrals

Let’s get right into it.

1. Build Momentum With The Smallest Viable Market

One of the most common marketing mistakes is trying to attract a broad audience too early on. This approach is often based on the belief that great marketing aims to reach as many people as possible. However, it fails to account for the challenges of getting people to try or buy something new.