Measure What Matters Book Summary & Review

Rick Kettner
8 min readSep 14, 2021

Learn how to use OKR’s to help your organization thrive.

Measure What Matter by John Doerr

Many businesses fail to execute on their best opportunities. They want to achieve great things, but they don’t have a system for managing focus, alignment, and accountability. Measure What Matters explains how “OKRs” can help organizations thrive.

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Rick Kettner

Sharing the business and marketing insights that I’ve learned over 21 years as an entrepreneur, founder, and marketer. — https://www.youtube.com/rickkettner