Measure What Matters Book Summary & Review

Learn how to use OKR’s to help your organization thrive.

Many businesses fail to execute on their best opportunities. They want to achieve great things, but they don’t have a system for managing focus, alignment, and accountability. Measure What Matters explains how “OKRs” can help organizations thrive.

The approach applies to teams of all sizes. Startups need to be pulling in the same direction, scaling organizations need a shared language for execution, and larger organizations need to improve alignment. In each case, OKRs can help.

Successful businesses like Google, Disney, Dropbox, Linked In, Slack, Spotify, and Twitter use this approach. And in “Measure What Matters,” legendary venture capitalist John Doerr explains how you too can use OKRs to transform your organization.

Introducing OKRs: Objectives & Key Results

OKRs provide a collaborative goal-setting protocol for companies, teams, and individuals. The approach promotes focus, alignment, accountability, and ambition through clearly defined objectives and measurable key results.

An OBJECTIVE is simply what is to be achieved. By definition, objectives are significant, concrete, action-oriented, and (ideally) inspirational. When done right, they help teams…