Good To Great Book Summary

Discover how to build a great company with tips from Good To Great by Jim Collins

Rick Kettner

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Good To Great by Jim Collins

Good is often the enemy of great in business. The majority of companies never become great because they’re satisfied with good results. So, Good To Great aims to address the question, “How can a good company become a great company?”

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Rick Kettner

Sharing the business and marketing insights that I’ve learned over 21 years as an entrepreneur, founder, and marketer. — https://www.youtube.com/rickkettner