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Good To Great Book Summary
Discover how to build a great company with tips from Good To Great by Jim Collins
Good is often the enemy of great in business. The majority of companies never become great because they’re satisfied with good results. So, Good To Great aims to address the question, “How can a good company become a great company?”
Author Jim Collins and his team sought to identify organizations that had made the transition from good-to-great. They analyzed publicly-traded companies looking for those that matched the following pattern: fifteen-year cumulative stock returns at or below the general stock market, punctuated by a transition point, then cumulative returns at least 3x the market over the next fifteen years.
Each company had to demonstrate the good-to-great pattern independent of its industry. If the whole industry showed the same pattern, the company was dropped from consideration. In the end, eleven good-to-great companies were found.
Critically, the team also found two sets of comparison companies. The first set…
