None of these books relate directly to the topic of business. Instead, they address areas for self-improvement that can help entrepreneurs be more effective in their role. That’s why I consider them to be the best self-help books for entrepreneurs to read.
Many entrepreneurs fall into the trap of searching for the ‘one big thing’ that will lead to business success. So, they often jump from one promising opportunity to the next without creating meaningful momentum in any one direction.
However, great businesses aren’t built on a single idea or insight. Instead, they’re the result of a series of steps that compound over time. Each one builds upon previous work to create superior results while unlocking new opportunities for the future.
So, let’s explore how successful companies like Amazon, and popular podcasts like The Joe Rogan Experience, accelerated their growth by creating…
Good is often the enemy of great in business. The majority of companies never become great because they’re satisfied with good results. So, Good To Great aims to address the question, “How can a good company become a great company?”
Author Jim Collins and his team sought to identify organizations that had made the transition from good-to-great. …
This is a brutal time for many entrepreneurs as entire industries are being put on hold and, even if your industry hasn’t been affected yet, the uncertainty surrounding this situation is likely causing you a lot of stress and anxiety.
Now of course, central to all of this is the health impact of the virus. We all have friends and family members that are in at-risk groups, so we must do whatever it takes to protect them during this difficult time.
But this is not an article about the health impact, as I’m not qualified to address any of that…
Tesla did NOT set out to create an iconic new design with the Cybertruck.
In fact, I think it’s safe to say that the unique appearance was the biggest obstacle that came up during its development. It had to be creatively sold by the marketing team AFTER Tesla came up with the REAL breakthrough.
And that breakthrough is far more interesting than just a bold new look.
In short, Tesla’s Cybertruck is a picture perfect example of value innovation as described in Blue Ocean Strategy, a very popular business book written by W. Chan Kim and Renée A. Mauborgne.
How does Apple continue to dominate the American smartphone market?
Tech journalists would have us believe that the iPhone’s continued success is a result of iMessage lock-in, total control over the App Store, a “walled garden” product strategy, and other unfair or anti-competitive tactics.
How else can we explain why people continue to buy iPhones in the face of impressive competition from Google, Samsung, and others?
Are customers unaware of the innovative features that sometimes come to Android phones first? Do they wish they could switch, but just don’t want to give up iMessage or the App Store?
What does it take to be a great marketer today?
If you ask around, you’re likely to hear many different opinions.
Some would say you need experience in content marketing, social media marketing, pay-per-click advertising, affiliate marketing, viral marketing, email marketing, conversational marketing, and more…
Others may suggest it helps to have knowledge about business development, public relations, data analytics, business strategy, or product development.
And they might be right.
The problem is that no two marketing roles are the same.
Some skills may be critical in one role and largely irrelevant in another. …
You’ve got an audience!
People are enjoying your videos, podcasts, or articles.
And now it’s time to turn your hobby into a real business.
You need revenue to:
But there’s one big challenge.
You don’t want to sell your soul to make this happen.
As an influencer, your single most valuable asset is the relationship you have with your audience. …
You want to share your passion with the world.
So you set out to become an influencer by publishing videos, podcasts, articles, or some other form of original content.
But, it can be challenging to build an audience.
I’ve spent the last 14 years helping influencers create original content, attract large audiences, and turn their passions into seven-figure businesses. So I’d like to share six reasons why most influencers fail to attract an audience.
It’s easier to dream than it is to take action. The vast majority of potential influencers never escape the planning stage. …
YouTuber creators have had their revenues cut by up to 80%.
The “Adpocalypse” was only supposed to demonetize videos with controversial content, but the impact has been far greater.
The move has spooked advertisers and, as a result, it has hurt many innocent content creators in the process.
This isn’t the first time a major social platform like YouTube has made a disruptive change, and it certainly won’t be the last.
Over the years Facebook and Twitter have made adjustments to their news feeds algorithms that have hurt brand reach and exposure. …